The Grimehouse Booth 2015
This year at CinemaCon we presented THE GRIMEHOUSE, a booth where you can discover the dirt and bugs that grow in the dark corners of a commercial building. The booth was designed to look like an old movie theater. To sale this image are flier girls were dressed as old cigar girls and a short video filmed as an old black and white horror movie. We also created unique postcard flier that had an lenticular image of a dirty chair and then and clean theater. CinemaCon was a great success for us this year thanks to The Grimehouse.